On multiple occasions, if the vehicle with the Echo Auto hit a bump, the device would dismount.Ī 12-hour round-trip to Michigan (from Chicago) proved to be ample time to test the road trip feature and see if it could provide entertainment. The Echo Auto can be mounted to the vehicle’s air vents, but the device has trouble stabilizing when the vehicle hit any stretch of road that wasn’t smooth. Users need to download the Alexa app, which provides simple step-by-step instructions. Setting up Echo Auto is as easy as setting up a home assistant. However, this is one product where Amazon missed the mark.
When Amazon developed Echo Auto, their intention was to provide driver assistance.
According to Mintel research on automotive innovations, three in five consumers feel that the latest technology distracts drivers from keeping their eyes on the road. Here, she shares her review with analysis on why Amazon needs to rethink its strategy in order to increase consumer adoption.Ĭonsumers aren’t fond of in-vehicle technology that distracts them while they are driving. Analyst for Mintel’s US Automotive Reports Hannah Keshishian recently gave the Echo Auto a test run during a road trip from Chicago to Michigan.
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